Blood and Milk

We need to get over our obsession with innovation. It’s hurting our ability to do good development work. We get caught up in trendy new ideas – we fondle the hammer – and we exhaust out energies looking for the next big thing instead of supporting interventions which have been proven to work.

Innovation is not a quick fix. It is not a magic bullet that will solve all our problems. Social media is a genuine innovation (as Our Man in Cameroon points out), but it has rules and best practices. It takes time and skill to learn to use it well. Antibiotics were an innovation in their time, but they too had to be perfected and properly used before they could save lives.

When I lived in Cairo, people on the street used to talk about Japanese engineers. Everyone was sure that the Japanese government was about to build a new sewer system, repave the roads, or extend the subway. I lived in Egypt ten years ago. Cairenes are still waiting for their Japanese metro.

Chasing innovation too often leads us astray, when we could be plugging along at the things that have been proven to work. Those things do exist. Girls’ education. Microfinance. Contraception. We need innovation; it’s true. But it’s not all we need.

Let’s talk about innovation. Innovation ought to be a game-changer. It out to be the insight, the idea, the new way of doing things or the amazing new tech that inverts the way we approach a problem. Positive deviance was an innovation, and it leads to more innovation. Cell phones were an innovation. Vaccines were an innovation. Capitalism, way back way back when, was an innovation.

Doing the same thing in a slightly new way is not innovation. Nor is making up new words for existing techniques.

And it’s okay if you’re not innovative. Innovation is not the answer to all problems. Innovation, in fact, can go horribly wrong. (French revolution, anyone?) If you’re doing things that are not innovative, there are other words you get to use. Research-based. Proven. Evidence-based. Play to your strengths; don’t try to fake something else.

(topic suggested by James Bon Tempo)

I adore #14 from this list: “Don’t even look at your own industry for ideas – look everywhere else. If you take it from your own industry, you’re a copycat. If you go to a different industry, they’ll tell you how they did it – and you’re the innovator in your industry.” I try to do that all the time – look from place to place for ideas that can be applied in a new way. It’s what this blog is about.