Responsible Marketing

I’ve seen a lot of interesting discussion on blogs today about responsible marketing. Drew McLellan weighs in, talking about Barry Bonds, as does the responsible marketing blog. Both are discussing how easy it is to end up with a permanent asterisk next to your name. I discussed marketing and reputation in my American Apparel post; these guys take it farther and lay it out really well. Neither is talking about NGOs, but the lessons are the same.