Critics blast ‘namby-pamby’ obesity ads Apparently this blog has a theme, and that theme is “Threat messages don’t work!” Maybe I should change the name. Anyway, here’s a bunch of people who know nothing about behavior change complaining about ads that are probably pretty good. Modeling positive behavior generally works better than a fear message. Of course, I bet none of the ads are focused group tested so we have no way to really know.
