on research and donor funding

This nice summary of BDI logic models does two things. It 1) gives you an overview of a model for behavior change that actually takes into account the complexity of human decision-making and 2) tells you how to market it to potential donors. It’s very savvy, and it makes me kind of sad. I see useful public health research go unused all the time because it’s too complicated for non-experts, and donors are rarely experts.