1. Highly targeted mission. If you have the skill set to identify a very specific goal, you are likely to have the expertise to do your work well. And when I say very specific, I mean it. Something along the lines of “supply used lab equipment to labs around the world that request it” or “provide vaccines and health care providers to one small village.” In addition, a very specific goal gives you a solid fundraising angle. Community development for one small village is too general.
2. A cool name. I only wish I was kidding. But groups with cool names like Nothing but Nets (which has as a bonus an obvious sports tie-in) or a rhyming name like Unite for Sight – which sound catchy and immediately explain the organization’s goal – are far more likely to find support. It’s easier to raise funds, hire good staff, get grants, and find high-profile supporters when everyone can easily remember who you are and what you do.
3. And, of course, the song I always sing – a funding model which does not involve getting government or foundation grants. To repeat, it is very hard to get government funding. USAID and the other government donors usually identify a problem and then give grants or contracts to solve that problem. Big grants. Generally over $500,000. They don’t have the time to manage the kind of $30K grant you probably need for start-up. And foundations like to work with partners who have a long track record; they are rarely interested in funding the new guys. So, if you want to succeed, have a fundraising plan. (Here’s a hint – a cool name and a highly specific goal will help.)
Edited to add: I forgot the thing which actually started this post in my head. I have a new job – I am the global health blogger for Change.org. I am very excited about this. Change.org is full of amazing people with big social entrepreneurship ideas. We’re seeing huge numbers of people on the site every month. But I suspect that an awful lot of our success is due to the fact that the name Change.org is easy to understand and sticks in your head with the tenacity of a Britney Spears song.
(Writing for Change.org does mean that I will be posting here less often. I only have so many words in me, and I’m putting all my health content over there. I do plan to continue posting here at least twice a week, though, so please don’t drop my RSS feed just yet.)
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(photo credit: Cambodia4kids)
Chosen because they have a pretty good name and a specific goal of providing school uniforms to Cambodian kids.
Really enjoyed your post & looking forward to reading more & checking out change.org!
Thank you!
Dear Alanna,
My name is John Wilpers. I am the Global Blog Coordinator for GlobalPost, a new international news organization set to launch on Jan. 12 (see http://www.globalpost.com).
My job is to build a list of blogs that will appear on GlobalPost where we will have approximately 65 correspondents in some 46 countries plus high-profile correspondents writing about major themes we’re calling Latitudes (Commerce, Diplomacy, Environment/Green, Health, NGOs, Sports, Technology, Wheels).
We are looking for enlightening, informative posts from bloggers writing (in English) about those themes. And we were very pleased and excited to find your blog about NGOs.
So, I would like to extend an invitation to you to have the most recent post of “Blood and Milk” included on the NGO page of GlobalPost.com as part of our “Global Blogs” service. (I also sent you an e-mail to double the chances of reaching you before we launch next week. Please pardon my enthusiasm for getting your posts onto GlobalPost.com!)
After reviewing thousands of blogs worldwide, we have found “Blood and Milk” to be one that is thought provoking and gives readers your unique perspective on the issues and events in the world of all things NGO.
The way it would work if you accept our invitation is that we would use your RSS feed (I see a feed for comments but not for your posts) to place your most recent post on your personal page on GlobalPost.com. We would point back to your actual blog for comments and for archives, hopefully driving lots of traffic to your site. Each time you write a new post, it would replace the older one so only one post would appear on GlobalPost.com.
By appearing on Global Post’s exciting new international news website, your words, viewpoints, and pictures would gain worldwide exposure. Your posts would not only appear instantly on globalpost.com but also possibly on the sites of our partners, including the Huffington Post (7.8 million U.S. and 9.7 million global monthly unique visitors) and other news and information websites.
You don’t need to do anything differently. We do request that you consider pointing back to us from your blog (we will send out logos shortly for your consideration), but that’s not a requirement.
You should know that we have a few guidelines that we observe here at Global Post:
1) We do not publish racist, sexist, or misogynist comments (unless those comments are the subject of the post).
2) We do not publish obscene language or photos. While we recognize that obscenity can be difficult to define, we know it when we see it and we will let you know if we think you have crossed our line.
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Failure to observe these guidelines would result in the removal of your blog from GlobalPost. We would contact you, of course, to discuss the post in question.
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We hope these guidelines are acceptable to you.
I look forward getting your permission to put your RSS feed on our site. Please reply to: jwilpers@globalpost.com. Thank you!
Sincerely,
John Wilpers
PS If you choose to accept our invitation and would like a photo and a short biography to appear on GlobalPost, please send both to me with your confirmation e-mail or at some time shortly thereafter.
JOHN WILPERS
Global Blog Coordinator
The Pilot House
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617-688-0137
jwilpers@globalpost.com
A very, very critical point you left out for the path to success for new NGO’s are pictures on the About page of their website with each board member surrounded by the local children of a developing nation. If African is possible, all the better, but use whomever you might have available. That gives serious some legits to the project.
Hey – relatively new to your blog. Perhaps you’ve covered this in an earlier post that I’ve not read yet. But I think you missed one critical point for anyone considering starting their own NGO. With some imagination it could be an extension of #1, but I really see it as separate:
A very clear and concrete area where you/your NGO adds value.
Sorry to sound cynical, but there are already far too many tiny little NGOs that don’t really do anything except compete for increasingly scarce resources, raise beneficiary expectations (often without delivering), and clog coordination meetings.
Clearly this is all just my opinion.
Congrats on the new job.
We just had a good break from our current job in Kabul, and tomorrow will fly back in. Not sure I am too excited about it.
Jeff – I agree with you completely, and that’s something I have addressed in previous posts.
Phil – Welcome back. I hope you can find your balance again. A friend of mine is going to Kabul in a couple of weeks. Can I give her your email?